The sports industry today exists within the social-economic achievements and power of a society. In essence, it should adapt to the new living conditions, work conditions and the conditions in which business is being conducted.

By oversee at the phenomenon of the modern sports industry as a business and commercial model, the industry must adapt to the conditions of the world market (supply and demand). That is why it is sometimes necessary to also expand the range of constituents in order to achieve a sustaining commercial needs and as well winning the championship medal at major sports events.